2022 Roundup - Buzzword of the Year - Camping Economy

Kungani ukukhempa kushe kungazelelwe?Ingabe i-outdoor camping craze yango-2022 yavutha kanjani?

Uma kukhulunywa ngokukhempa, abantu abaningi bakubheka njengesiko leholide eYurophu nase-United States.Eqinisweni, ngemva kokugqashuka kwalolu bhubhane, umkhuba wokukhempa wethulwa emhlabeni wonke.Njengoba ukuhamba amabanga amade kulinganiselwe, ukuhamba amabanga amafushane kanye namaholidi amaphakathi nedolobha ayakhula, “i-camping fever” isiqalile ukushanela izwe lonke, iba yinketho yokuqala yemibuthano yomndeni, uhambo lwabangane, nokuxhumana. ngaphandle, futhi izinga lokuyaluza alikho ngaphansi kweYurophu nase-United States.

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Umbiko weGlobal Camping Report 2022, oshicilelwe yiThe Global Business Research Company, ukhombisa ukuthi imakethe yamatende yomhlaba wonke kulindeleke ukuthi ikhule isuka ku- $62 billion ngo-2021 iye ku- $68.93 billion ngo-2022, ku-CAGR elinganiselwa ku-11.2%;futhi ngo-2026, imakethe yokukhempa yomhlaba wonke Imakethe yokukhempa yomhlaba wonke kulindeleke ukuthi ikhule ngaphezu kuka-45% ukuze ifinyelele ku-US$100.6 billion ngo-2026. I-TikTok inamavidiyo amaningi mayelana nokukhempa, ukuntweza kanye nokuhamba izintaba anokubukwa okungamakhulu ezigidi. ethandwa kakhulu phakathi kwamaqembu aphesheya.

Enkathini yangemva kobhubhane, intshisekelo yabantu emisebenzini yangaphandle iyaqhubeka ikhula, futhi ukukhempa sekuyindlela entsha yokwenza imisebenzi yangaphandle, engenisa amathuba amasha entuthuko.

NgoMeyi 5, uXiaohongshu umemezele imininingwane yeholide likaMeyi, okukhombisa ukuthi umkhuhlane wokukhempa endaweni yesikhulumi ukhule unyaka wesithathu olandelanayo, futhi imininingwane ikhombisa ukuthi ngemuva kwevolumu yokusesha yeholide likaMeyi ngo-2020 lenyuke ngo-290% ngonyaka. -ngonyaka, kanye neholide likaMeyi ngo-2021 lenyuke ngo-230% unyaka nonyaka, kulo nyaka NgoSuku lukaMeyi, ukusesha okuhlobene nokukhempa ku-Xiaohongshu kukhuphuke ngo-746% unyaka nonyaka.Idatha ye-Hornet's Nest iphinda ibonise ukuthi phakathi noMeyi Day, ukuduma "kokukhempa" kufinyelele umvuthwandaba womlando kumawebhusayithi ahlukahlukene, ngokunyuka okumaphakathi okungaphezu kuka-130%.

"Kusukela ngoJanuwari kuya ekuqaleni kuka-April 2022, inani labasebenzisi ababhalisele ukumisa amatende ngokusebenzisa i-Ctrip laliphindwe izikhathi ezingaphezu kwesihlanu kunelonyaka wonke ka-2021, futhi ngokusho kuka-Ctrip, ukuthandwa kwegama elithi "camping" kwafinyelela inani eliphakeme kakhulu emlandweni ngesikhathi. iholide likaMeyi.Ngokusho kuka-Ctrip, phakathi neholide likaMay Day, ukuthandwa kwegama elithi “camping” kwafinyelela inani eliphakeme kunawo wonke, nokwanda okungama-90% kwesonto nesonto komsebenzi wokusesha kanye nomthelela oshayelayo emnothweni wezokuvakasha wendawo, enezindawo zokukhempa eGuangzhou, eShenzhen naseBoluo edume kakhulu.Ngamaholide, ukwenziwa kwempahla yokukhempa njengamatende amakhulu, ama-canopies, amatafula asongwayo nezihlalo, nezikhwama zokulala kwanda ngaphezu kokuphindwe kabili ngonyaka eTaobao, eJingdong, naseJindo.U-2022 ubone izinga lokukhula elingu-800% lemikhiqizo yokukhempa endaweni yesikhulumi kuze kube manje.

Unyaka ka-2022 ubizwa ngokuthi “unyaka wokuqala womnotho wamatende”, uma kwenzeka elinye ibhizinisi lezokuvakasha livinjiwe, likanisa njengemvula efika ngesikhathi ukuze kusindiswe impilo eyisicefe yawo wonke umuntu.Ngokombiko we-Ai Media Consulting, usayizi wemakethe oyinhloko womnotho waseChina uzofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-74.75 ngo-2021, ukhuphuke ngo-62.5% unyaka nonyaka, kanti usayizi wemakethe uzofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-381.23, ngonyaka ongu-58.5%. izinga lokukhula ngonyaka.Kulindeleke ukuthi usayizi wemakethe owumongo womnotho waseChina ukhuphuke ufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-248.32 ngo-2025, futhi usayizi wemakethe oqhutshwayo uzofinyelela ku-1,404.28 wamabhiliyoni ama-yuan.I-Ai Media Consulting ikholelwa ukuthi njengoba kuthuthukiswa ukusetshenziswa, abathengi abaningi ngokwengeziwe bajoyina imisebenzi yokukhempa, ukukhempa kanye nezimboni ezihlobene nayo zinendawo enkulu yokuthuthukiswa e-China.

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Imboni yokukhempa yaseShayina isesigabeni sokuqala sokuthuthukiswa kwemboni, izinga lamanje lokungena embonini yokukhempa elingaba ngu-3%, kuseyimakethe ye-niche, uma kuqhathaniswa nemakethe yamatende ekhulile yase-US kanye ne-Japan, imboni yasekhaya yokukhempa indawo yokukhula kwezinga lokungena.Njengamanje, ukukhangisa ezinkundleni zokuxhumana kanye nokukhuthazwa kukhuphule izinga lokungena lokukhempa phakathi kwabantu abasha, futhi ukukhempa okujabulisayo kuyanda kancane kancane kusuka ezindaweni ezingaphansi kwamadolobha amakhulu noma amadolobha ezivakashi kuya emadolobheni esigaba sesibili, sesithathu nesine.

Ngokuzayo, ukukhempa kuzongena kancane kancane ezimpilweni zabantu futhi kube enye yezindlela ezibaluleke kakhulu zokungcebeleka emphakathini.

Ngakho-ke, njengoba umkhuba wokukhempa usuthandwa kakhulu phakathi komphakathi jikelele, imikhiqizo yokukhempa eyimfashini nelula izothandwa kakhulu kunemishini yokukhempa esezingeni eliphezulu nenhle kakhulu.Gcina iso elivaliwe ku-Boomfortune, naka imikhiqizo emisha yokukhempa esezingeni eliphezulu nenhle kakhulu ku-inthanethi!

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Isikhathi sokuthumela: Feb-06-2023